- Responsible for experiential marketing campaign, pop-up, bespoke projects and VM activities across UK, ROI & supporting International team and distributors.
- Roll out and implement visual merchandising strategy to UKI retailers and flagships stores.
- Develop and own VM guide, developing best practice guidelines to maintain consistency across markets.
- Liaise with external suppliers for site build, fixtures, POS and prop research & development and support U.S Global VM team to refine visual brand codes.
- Lead VM for new store openings covering all relevant details customer journey, touchpoints, layout, signage and supporting materials.
- Own VM and maintenance budget.
- Travel and spot-checks, build relationships with flagship stores, concessions and new-builds launches.