❖ Channel Marketing & Sales
❖ Creative Solution Development
❖ Business Growth & Development
❖ Strategic Alliance Management
❖ Strategic & Budget planning
❖ Customer Base Improvement
❖ Staff Leadership & Support
❖ Relationship Management
❖ Customer Retention & Satisfaction
❖ Market Share Extension

Background

Executive with expertise in marketing strategy and business development. Passionate about strategic planning, channel marketing and Go-to-market strategies. Experienced in solution selling, strategic channel development, business growth, product marketing, marketing strategy.
Hired, trained, and coached global teams to execute integrated campaign strategies and tactics, to exceed goals and drive operational excellence. Recognized for superior problem solving and analytical skills, and for interpersonal skills building positive relationships with cross- functional teams.
Multilingual and multicultural.

Professional Achievements and Successes

Most Recent Position : Head of Global Channel Marketing ; overseeing the global channel marketing development, strategy, tools & programs ; drive effectively yearly annual partners revenues & growth worth 400M ; managed 2.1M channel marketing budget

Strategy : Established Channel, ISV and strategic alliance program ; designed, developed, and implemented effective strategies and plans for channel marketing activities ; formulated the strategic alliance program and negotiate agreements with the biggest players, like Epson, Citizen, and Brother.

Channel Marketing & Sales : Enhanced brand’s awareness by conducting researches, ensuring alignment with market trends, and executing corrective measures ; delivered creative channel marketing tools to enhance productivity of existing channel partners ; global revenue influenced 2017 vs 2019 with 6% ;

Creative Solution development & customer base improvement : developed from scratch a customer Loyalty program ; Analysed and recommended process improvements and methodology changes to drive business growth and improve relations with our customer base

Staff Leadership: Staffed and managed distributed teams of Marketing Managers in all regions across the globe; trained and empowered staff so they could exceed objectives; provided direction, coaching, and mentoring, to strengthen team relationships and coordination, to streamline global processes

Executive Presence: Reported to CEO; CMO; VP Of Channel and collaborated directly with regional leadership teams; industry and functional experts

Entrepreneurship: Introduced a market leading sales and marketing consulting company from scratch; managed several accounts all with different market needs; successfully led my own company for 8 years

Professional Biography

Datalogic Srl 2014-2020
Honeywell 2007-2014
Business Owner 2000-2008

Language’s

Dutch & French                   Native

English                                 Bilingual

German & Italian                Conversational