Sales & Marketing Management / Market Research & Trend Analysis / Revenue Maximisation Business Leads Generation / Contract Negotiation / Strategic & Tactical Planning
❖ Channel Marketing & Sales
❖ Creative Solution Development
❖ Business Growth & Development
❖ Strategic Alliance Management
❖ Strategic & Budget planning
❖ Customer Base Improvement
❖ Staff Leadership & Support
❖ Relationship Management
❖ Customer Retention & Satisfaction
❖ Market Share Extension
Executive with expertise in marketing strategy and business development. Passionate about strategic planning, channel marketing and Go-to-market strategies. Experienced in solution selling, strategic channel development, business growth, product marketing, marketing strategy.
Hired, trained, and coached global teams to execute integrated campaign strategies and tactics, to exceed goals and drive operational excellence. Recognized for superior problem solving and analytical skills, and for interpersonal skills building positive relationships with cross- functional teams.
Multilingual and multicultural.
Professional Achievements and Successes
Most Recent Position : Head of Global Channel Marketing ; overseeing the global channel marketing development, strategy, tools & programs ; drive effectively yearly annual partners revenues & growth worth 400M ; managed 2.1M channel marketing budget
Strategy : Established Channel, ISV and strategic alliance program ; designed, developed, and implemented effective strategies and plans for channel marketing activities ; formulated the strategic alliance program and negotiate agreements with the biggest players, like Epson, Citizen, and Brother.
Channel Marketing & Sales : Enhanced brand’s awareness by conducting researches, ensuring alignment with market trends, and executing corrective measures ; delivered creative channel marketing tools to enhance productivity of existing channel partners ; global revenue influenced 2017 vs 2019 with 6% ;
Creative Solution development & customer base improvement : developed from scratch a customer Loyalty program ; Analysed and recommended process improvements and methodology changes to drive business growth and improve relations with our customer base
Staff Leadership: Staffed and managed distributed teams of Marketing Managers in all regions across the globe; trained and empowered staff so they could exceed objectives; provided direction, coaching, and mentoring, to strengthen team relationships and coordination, to streamline global processes
Executive Presence: Reported to CEO; CMO; VP Of Channel and collaborated directly with regional leadership teams; industry and functional experts
Entrepreneurship: Introduced a market leading sales and marketing consulting company from scratch; managed several accounts all with different market needs; successfully led my own company for 8 years
Datalogic Srl 2014-2020
Business Owner 2000-2008
Dutch & French Native
German & Italian Conversational
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Group Channel Marketing Senior Manager
Oversee the strategic channel development and contract negotiation on a global level, including all channel programmes, tools, and promotions to drive the yearly annual sales plan effectively and ensure growth of channel partners. Formulate new channel programme and modify existent programmes from inception through completion.
Manage the ISV development and fostered strategic alliances to identify potential business opportunities while finalising common terms and conditions that benefit the organisation. Improve ROI and control a balanced global channel marketing budget by leading key campaigns and marketing functions. Devise and deliver operational reports to the executive management in a timely manner.
• Increased revenue generation by 13% and loyalty league implementation in NA 9%.
• Supported and managed a channel revenue budget of worth 400M.
• Global revenue influenced by loyalty league participant, maximising $114M – 6%
revenue of all Loyalty League participants 2017 vs 2019.
• Collaborated with channel partners to manage a 2.1M channel marketing budget in
balance with 790 activities.
EMEA Channel Marketing Manager
Managed contract negotiations, business relationships, and development of strategic alliances throughout EMEA.
Identified and secured new business opportunities through promotions, marketing initiatives, and partnerships.
Designed, developed, and implemented effective strategies and plans for channel marketing activities.
Enhanced brand’s awareness by conducting researches, ensuring alignment with market trends, and executing corrective measures.
Analysed and recommended process improvements and methodology changes to drive business growth.
Delivered creative channel marketing tools to enhance productivity of existing channel partners.
• Devised the channel program and channel marketing organisation from scratch.
• Designed new ISV program and successfully implemented with 33 ISV signed in the
• Developed and launched the loyalty league program in EMEA with 1330 participants
in Launch year.
• Formulated the strategic alliance program and negotiate agreements with the biggest
players, like Epson, Citizen, and Brother.
EMEA Channel Marketing Manager/Interim Channel Sales Director
Collaborated with the EMEIA sales director to plan and develop channel structure, partners, and programme.
Led the strategic development of all channel programs, tools, promotions, pricing, targets, contracts, and rebates while ensuring effective execution of yearly annual sales plan. Improved brand’s awareness by executing marketing activities and realising business promotions.
Managed EMEIA channel marketing budget and the integration of the various channel programmes.
• Led, supported, and completed three company integrations effectively and efficiently.
• Won the BRAVO, customer excellence, and Honeywell Gold Bravo awards for
displaying strong work ethics and dedication towards work.