01-European Union Gallery
Experience
Group Channel Marketing Senior Manager
Oversee the strategic channel development and contract negotiation on a global level, including all channel programmes, tools, and promotions to drive the yearly annual sales plan effectively and ensure growth of channel partners. Formulate new channel programme and modify existent programmes from inception through completion.
Manage the ISV development and fostered strategic alliances to identify potential business opportunities while finalising common terms and conditions that benefit the organisation. Improve ROI and control a balanced global channel marketing budget by leading key campaigns and marketing functions. Devise and deliver operational reports to the executive management in a timely manner.
Selected Contributions:
• Increased revenue generation by 13% and loyalty league implementation in NA 9%.
• Supported and managed a channel revenue budget of worth 400M.
• Global revenue influenced by loyalty league participant, maximising $114M – 6%
revenue of all Loyalty League participants 2017 vs 2019.
• Collaborated with channel partners to manage a 2.1M channel marketing budget in
balance with 790 activities.
EMEA Channel Marketing Manager
Managed contract negotiations, business relationships, and development of strategic alliances throughout EMEA.
Identified and secured new business opportunities through promotions, marketing initiatives, and partnerships.
Designed, developed, and implemented effective strategies and plans for channel marketing activities.
Enhanced brand’s awareness by conducting researches, ensuring alignment with market trends, and executing corrective measures.
Analysed and recommended process improvements and methodology changes to drive business growth.
Delivered creative channel marketing tools to enhance productivity of existing channel partners.
Selected Contributions:
• Devised the channel program and channel marketing organisation from scratch.
• Designed new ISV program and successfully implemented with 33 ISV signed in the
first year.
• Developed and launched the loyalty league program in EMEA with 1330 participants
in Launch year.
• Formulated the strategic alliance program and negotiate agreements with the biggest
players, like Epson, Citizen, and Brother.
EMEA Channel Marketing Manager/Interim Channel Sales Director
Collaborated with the EMEIA sales director to plan and develop channel structure, partners, and programme.
Led the strategic development of all channel programs, tools, promotions, pricing, targets, contracts, and rebates while ensuring effective execution of yearly annual sales plan. Improved brand’s awareness by executing marketing activities and realising business promotions.
Managed EMEIA channel marketing budget and the integration of the various channel programmes.
Selected Contributions:
• Led, supported, and completed three company integrations effectively and efficiently.
• Won the BRAVO, customer excellence, and Honeywell Gold Bravo awards for
displaying strong work ethics and dedication towards work.