One of the greatest failures in business is arrogance. Many people believe that they can do it all, and if you can good for you, but how many one person businesses do you know that are in the top 100 in the world? Every great business is made up of a team, these could be partners, employees or contractors we employee for the tasks we cannot do ourselves. You can still be a one-person business, but you don’t need to do everything yourself. This is good business practice as it leaves you to focus on the things you are good at.
I will use an example that is one of the most common mistakes start ups make today; a business logo. Your logo is your corporate image, the icon that represents you to the world, the icon that identifies you to your customers. Sure, you can type some words and paste a picture you found on the internet on your letterhead and website, you won’t be the first to do this, but do you think your customers won’t know you did this?
Large companies have spent billions rebranding, why not do it right the first time. There are many graphic designers out there that can design your logo for you, ensuring it is unique and identifies your brand and company. Communicate your brand or company information thoroughly to your designer and let them create the icon that will allow your customers to identify you easily.
While you’re at it, why not get a professional to design your website for you. You can get offers online with cheap and even free website templates and have a site up in hours. Yes, the same site as millions of others out there. Or you can spend a little and make something unique, professional and elegant, just like the services or products you offer. The choice is yours.