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Email Verified Identity Verified Jannika S
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Entrepreneur in Communications, Marketing & Branding | Specialist in Sustainable Global Business

  • €80.00  / hr
  • //jobstodos3.s3.eu-west-1.amazonaws.com/2020/09/luxembourg.gif22 Luxembourg
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Hi, I’m Jannika, a communications strategist and digital marketing specialist. I help organizations across Europe taking their marketing and communications to the next level πŸ“ˆ

I have around 10 years of working experience across Europe with companies from early-stage startups to established local companies and all the way up to multinational corporations and to companies looking to access new markets.

Things I can help you with include but are not limited to:

➑️ Digital content strategy, marketing strategy, branding and brand management
➑️ Social media content production, ad management, tactical campaigns, and all other kinds of hands-on marketing activities both online and offline
➑️ Consulting and training in social media, digital content, and digital presence

I work…
➑️ project-based
➑️ with continuous part-time contracts as part of your team when a full-time marketeer is not necessary or the budget is limited
➑️ with fixed-term contracts when the need is urgent and/or hiring a full-time employee is not possible

πŸ’­ I’m extremely interested in omnichannel brand building and management, customer experience and consumer psychology, intercultural communications, and innovative problem-solving. I believe in business and marketing that do good for the world around us. Even if digitality has been my main thing for years, I see digital communication as a part of a bigger communications strategy, and that communications strategy as a part of a bigger business strategy. I believe in modern offline marketing, bringing people together, doing meaningful things, being relevant to the right people, and seeing both the trees and forest.

πŸŽ“ Along the way, I have studied a couple of degrees in strategic marketing, a degree in international business management, specialization studies with Google in leading digital transformation, and currently, I’m working on my MBI in Sustainable Global Business to learn how to build a better world for all of us. One’s gotta have hobbies, right?

When off work, I enjoy things like surfing, reading, gaming, and writing poems (really!).

That’s me in a nutshell.

Now it’s your turn! What do you do? I’m always interested in exciting new projects and connecting with people, so hit me up with a message here on LinkedIn, or by email, or on WhatsApp, or give me a call – let’s figure out how to scale up your communications, together!

☎️: +358 40 845 9552
πŸ“§: jannika@jannikasalminen.com
πŸ“: Luxembourg, online across the globe

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Experience

Marketing Communications Entrepreneur

  •  Self-Employed
  •  Nov 2020 - Present

Working globally and locally with clients across Europe from early-stage startups to established medium-sized companies in tasks varying from branding and communications strategy to digital marketing, content production and management, copywriting, media planning, and ad campaign management. Training and coaching in digital marketing, social media, and digital brand presence.

I work with clients on both projects and on a weekly or hourly basis as a team member. Available in Finnish and English.

Reach out: jannika@jannikasalminen.com or +358 40 845 9552

Digital Marketing Specialist

  •  Avalon Oy
  •  Mar 2021 - Present

Working with local and global clients in tasks related to digital marketing and social media. Working especially market entries within Europe.

Freelance Journalist

  •  Silicon Luxembourg
  •  Feb 2019 - Present

Writing articles around the topics of marketing, sustainable business, and modern leadership.

Chief Communications Specialist

  •  MasonBower Luxembourg
  •  Feb 2019 - Apr 2020

Designing and executing in-house communications strategies for go-to-market. Campaign designing and digital strategies, tactical content (social media, website) and ad execution, content production for digital channels, CRM management and lead generation, analytics, PR activities, public speaking and coaching, co-operation with internal and external partners, coaching in digital marketing and social media. Participating in general business strategy development, product development projects and so on.

Strategy design and execution of marketing and communications activities & market research projects for our clients. Working closely with our partner Foundry Luxembourg's communications activities and event planning.

European Digital Content Specialist

  •  Guardian Glass Europe
  •  Apr 2018 - Dec 2019

Designing the European digital content strategy (websites, newsletters, social media, paid media, influencers etc.), content creation supervising (copywriting, translations into multiple languages, publishing), CRM management and lead generation, digital campaign management and supervising, co-operation with internal and external partners around the world, internal social media and content coaching, website updating and revamps, lead generation, newsletter revamp, analytics and reporting, project management, boosting digital transformation and working to change the overall mindset into more digital.

Freelance Blogger

  •  Sep 2015 - Dec 2019

Coordinating posts and providing content as one of the team members. We had more than 25,000 registered readers, at best 50,000-100,000 click-ins per day and the top reach per post +500,000.

Digital Marketing Planner

  •  Helsinki Allas Oy / Allas Sea Pool
  •  May 2017 - Dec 2017

E-commerce & online marketing strategy designing, project supervising, influencer and external partner co-operations, copywriting, content marketing, media buying and planning, CRM development projects, event and international tourism marketing, photoshoot AD tasks, community management, online store management, campaign planning and management, event planning, project coordinating, website and e-commerce letter updating etc.

Content & Media Planner

  •  L-Fashion Group
  •  Jul 2016 - May 2017

International campaign planning and management, social media concept and strategy planning for more than ten brands both in Finland and worldwide, content marketing for digital channels, community management, influencer and external partner co-operations, copywriting, brand development, website development, result analyzing and boosting digitalization.

Marketing Coordinator

  •  Tokmanni Oy
  •  May 2013 - Jul 2016

Designing B2B marketing strategy, working with B2B and B2C e-commerce, social media marketing and communications, email marketing, CRM management and lead generation, brand development and project/concept planning, social media. Responsible for print, event, direct and indoor marketing plans for over 150 stores around Finland for B2B.

Education

F.E.C. Leading Digital Transformation

  •  Digital Excellence Academy

Studies in collaboration with Google.

Content strategy, UX design, automation solutions, service design, marketing analytics and analysis, cloud-based business, business model innovation, lean digital service design, organizational change & leading digital transformation.

Final project about building a first-aid platform to help people with urgent mental health problems.

Specialist Qualification in Marketing Communications

  •  Markkinointi-Instituutti

Majored in strategic planning, minored in digital marketing & brand management.

Thesis on Strategic Brand Development in Omnichannel Environment.

Master's Degree in International Management

  •  University of Vaasa

Sustainable global business. Sustainability and international business ethics, global digital business, sustainable global business in practice, international strategic management, international business negotiations, international growth through sustainable entrepreneurship, global marketing management, international human resource management, leadership for a global career, diversity management.

Bachelor's Degree in Business Administration

  •  Lapland University of Applied Sciences & Ulster University

Diploma in Marketing & Customer Service

  •  Perho Culinary, Travel & Business College