Our minds are amazing and chaotic.
There are two things that fascinate me most in people and marketing.

Logic and how rational yet irrational it can be.
And the challenge of communicating in a way that persuades and convinces.

I apply this way of thought in marketing and leadership, because whether you’re connecting with consumers or with your team, you’re connecting with the fun irrationality of their logic in order to bring ideas together, influence an outcome, and also optimize and scale for future growth.